JioBlackRock marked the first major collaboration between Jio and global investment leader BlackRock—bringing together two very different product and design ecosystems to build a new digital investment experience for India. I led the UX/UI engagement from the day one, working across Jio and BlackRock teams to shape and deliver the experience across the AMC app and website. The engagement continues today, with ongoing product evolution and new experiences such as JioBLK ProFolios and ETFs.
A large-scale enterprise platform designed to reduce Jio’s dependence on SAP by bringing the complete procurement lifecycle into one ecosystem—from project finance planning and procurement to invoice generation, billing and payment. The UX challenge involved understanding complex existing systems, workflows and user roles while designing for numerous exceptions and business-specific customizations. My work focused on creating a structured, scalable and intuitive experience across these interconnected enterprise modules.
JioPOS was my first project at Jio and an early opportunity to work with its evolving design system. The key challenge was transforming a traditional application into a new, consistent design language while retaining familiar workflows. The project required strong expertise in design systems, component thinking and Figma, while creating reusable patterns that could scale across the product. It also introduced me to designing within Jio’s large and complex digital ecosystem.
