येLo, a digital-only mobile-first neobank, is passionate about the financial health of the mass market consumer, the ‘Next Half Billion’ people who will be coming online in the next five years. येLo provides a range of innovative products and services to address immediate short-term needs of its user such as day-to-day cashflow management as well as long-term needs such as future medical shocks.
येLo has successfully managed to have a seed round funding from Matrix Partners India, Omidyar Network India, Flourish and existing investor, Better Capital.
येLo aims to provide an array of innovative financial products and services aimed at improving financial outcomes to Indians in the segment dubbed as the "Next Half Billion". The idea is to personalise offerings to customer-profiles, such as manufacturing and construction workers, security guards, truck drivers, farmers, and gig economy workers, among others, to provide a wide range of services, from banking and payments to credit and insurance.